Saved Searches
Letting users save their intent and automatically reconnect when matching bikes appear.
Context
Balancing “Favourites” and “Saved Searches”.
“Favourites” and “Saved Searches” serve different user needs—one for bikes users want now, the other for bikes they hope to find later. The challenge was to design an experience where both features work together seamlessly, guiding users from interest to discovery without confusion or friction.
Goal
Drive more users to save searches and re-engage with the platform by introducing meaningful touchpoints outside the shop flow.
Challenges
Designing a useful saved search experience meant more than just adding a button. It required understanding when, why, and how users want to stay informed. We focused on three core challenges:
Differentiate Search vs. Favourite
Create a clear distinction between saving a bike and saving a search—so users understand when to use each without confusion.
Trigger Saved Searches at the right moment
Introduce intuitive entry points outside the shop, like from sold bikes or chat, to help users capture intent effortlessly.
Show users their search is working
Ensure users feel the value of saving a search by delivering timely, visible notifications when new matches appear.
Key improvments
We redesigned the saved search experience to feel more connected, timely, and intuitive. These changes were focused on capturing user intent in meaningful moments and reinforcing the value of staying engaged.
Smarter “Notify Me” flow
We replaced the old email-only “Notify me” with a smarter saved search flow. Clicking it now creates a pre-filled search based on the bike’s specs, with alerts sent both in the shop and by email.
Integrated triggers across the journey
Users can now save searches directly from key moments—like sold bikes in Favourites, unavailable items in chat, or card in shop—making it easier to stay engaged without starting over.
Reinforced feedback with “New” tags
To close the loop, we added a “New” tag to bikes that match a user’s saved search. This visual signal now appears on both web and app, helping users instantly recognize when new matches are available—directly where they browse.
Impact
After launch, we measured the saved search experience against key KPIs. The results showed strong progress in driving engagement and hard matches, aligning user needs with business goals.
Increase in clicks on loading saved searches in the app.
More hard matches achieved by users who used saved searches.
Overall increase in hard matches.